Research and Ideation Details behind Cadenza

Health and Office Jobs:

1. As soon as you sit down, electrical activity in the leg muscles shuts off

2. Calorie-burning rate plunges to 1 per minute, a third of what it would have been if you would have been standing

3. Beneficial enzymes that help the breakdown of fat, drop dramatically

4. AFTER 2 HOURS: Good cholesterol drops 20%

5. AFTER 24 HOURS: Insulin effects drop 24% and the risk of diabetes rises

Initial questions considered; 

• How can Cadenza bring a larger demographic into the standing desk trend?

• How can Cadenza separate from the industry leaders and find a form that accurately speaks towards to the selected demographic?

• What is the greatest benefit Cadenza can bring to the workplace experience in relevance to the needs of employees?

• Which  design principles to create a modern desktop organizer?

Target Consumers:

Our niche market is aimed towards technically proficient, affluent professionals and audio aficionados who appreciate the convenience of computer/display stand with desktop charging and storage and organization of various devices integrated with high-end audio.

• Further focussing on health conscience, early adapters as a target consumer.

• Starting by rekindling a stride for health.